Women know their appearance matters in the workplace and they want to dress in a way that enhances their credibility. When they don’t achieve that result, it is usually from lack of how-to knowledge.
The traditional dark suit is no longer the right choice for many business occasions. Our training helps individuals customize a visual image that communicates the right message for the organization, the specific department, job title and the day’s activities.
We discuss and demonstrate color messages, proper fit, budget-friendly shopping strategies, wardrobe building (multiple outfits from minimum number of garments) and accessorizing. The workshop includes tips on looking simultaneously professional and fashionable. We demonstrate how the “Must Have” advice in fashion magazines and TV shows simply isn’t right for the vast majority of women … and what information is better.
I use audiences volunteers to demonstrate the effectiveness of every concept I discuss. At the group’s option, we can choose members in advance to model career-appropriate outfits during the presentation.
But let’s be honest: professional appearance is a sensitive subject.
A change in dress policy – or a fresh look at existing standards – can generate emotion and even some resistance. Our training is designed to overcome any negativity and help participants feel validated and empowered .
Each program is carefully customized to the organization’s culture and objectives, but it typically answers these questions:
Q – Why does image matter?
We provide statistical and anecdotal evidence supporting the value of a polished professional image in anyone’s career.
Q – So what should I wear?
We describe a continuum of professional dress levels from authoritative and traditional to more relaxed, creative and approachable. And we help participants define which choices are right for their individual situations.
Q – And what should I avoid?
This section addresses the most common “don’ts” – customized to the organization’s dress expectations – and clarifies exactly why each is a problem.
Q – What details do I need to know to dress professionally?
We explore issues of proper fit, appropriate accessories and other fine points of dressing well.
Q – Can I still look attractive in business clothes?
We’ll show which current fashion trends can be adapted for the office … and which can’t. Color selection, proportional dressing and grooming tips round out this popular segment.
Q – How can I refine my professional look without breaking the budget?
We share knowledge from decades of personal shopping, to help women build effective wardrobes affordably – editing their current closet contents, updating existing pieces, understanding the retail pricing cycle and building coordinating wardrobe capsules.
Q – So where do I start?
Our 4-step Image Improvement Plan insures that each participant leaves the training with a specific timetable for putting the information into action. And we leave them with a reminder that “you never have a second chance to make a first impression.”